The smarter online watch sale.
Original Swiss Trusted Expertise.

Daniel Dagassan
Founder & Watch Market Expert

At home in Basel, at work worldwide.
I do in fact spread watch happiness.

I am here to help you find your next watch.

I sold my first Swatch watch back in 1991. Over twenty-five years later I am still selling watches. Primarily, my venture sells Swiss made watches.

What do clients get from me?
Besides a great market price, the full scope of delivery: Watch, Box & Warranty.

If thousands of clients have trusted me during that time, then you should too. I do in fact spread watch happiness.

Feel free to get in touch with me:

+41 79 350 30 70

Central European Time – GMT/UTC +1


Select your dream watch* through one of my exclusive sales campaigns.

*Unless otherwise noted, all of my watches are Brand new in Box with stamped Papers for the full International Warranty from the Manufacturer.

Sell your personal watches via one of my targeted customer campaigns.


Contact me directly for exclusive access to the latest promotions.

Benefit from my extensive network of contacts and receive a tailor-made approach to selling your larger stocks.


For in depth industry knowledge, benefit from my 25 years experience and let me share my watch market expertise with you.


For long or short term solutions, place your collections in my secure and bonded Swiss storage facility.

Want to learn more about my unique Watch Maintenance & Wellness Clinic?

Please do not hesitate to contact me directly:


Audemars Piguet, F.P.Journe, Patek Philippe, Richard Mille, Rolex, A. Lange & Söhne, Blancpain, Breguet, Bulgari, Girard-Perregaux, Glashütte Original, Hublot, IWC, Jaeger-LeCoultre, Officine Panerai, Omega, Tag Heuer, Ulysse Nardin, Vacheron Constantin, Zenith, Arnold & Son, Baume & Mercier, Breitling, Cartier, Chopard, Christophe Claret, Chronoswiss, Cvstos, De Bethune, De Grisogono, DeWitt, Ebel, Eberhard, Franck Muller, Graham, Greubel, Forsey, Hautlence, H. Moser & Cie., Jacob & Co., Jaquet Droz, Longines, Louis Moinet, Maurice Lacroix, Montblanc, Parmigiani, Piaget, Roger Dubuis & many more